Accenture has stepped forward as the first major sponsor to drop Tiger Woods over 'Voice Mail Gate.' The corporate consultancy company has recognized that Tiger's current public image might not be the greatest tool for convincing other businesses to trust Accenture's judgment. It also questions for marketing professionals the wisdom of hanging an entire company's public image on one character. It seems like this question may have been answered in the past.Still, Tiger doesn't seem to be too worried. Although his life has been thrown asunder over his extra-marital affairs, and other large sponsors are sure to follow Accenture's lead, he is as confident as ever. Already he has reportedly been contacted by Blackberry for a new ad campaign:
Straight from the Tiger's lips
"Why leave a voice message, when a text is so much more deniable?"

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